CM&B has helped dozens of magazine publishers deal with the wide ranging strategic issues they face. Our recent work has helped our clients address the following challenges:

Challenge	CM&B Approach
Subscriber Acquisition	Identify your best prospects for growth through Prime Prospect Analysis
New Products	Increase your chances for success using a disciplined approach to testing new products
Subscriber Retention	Boost reader involvement using a variety of research tools to help you better understand the interests of your readers
Newsstand	Boost sell-through using an inexpensive and quick way to test cover lines via online research
Advertising	Cast your audience in a favorable light via proven research techniques designed for maximum exposure
Fixed Costs	"Right Sizing," a technique that helps identify departments and columns that can easily be moved online without diminishing your print audience