The firm conducts studies on the marketing of prescription drugs and OTCs. Our work cuts across a variety of therapeutic areas and medical specialties, and also includes considerable work in the managed care market. Approximately 80% of the pharmaceutical research conducted by the firm is quantitative. Most of our studies are done online, although many are conducted over the phone. We are experts in state-of-the art methodologies, including choice models such as conjoint and discreet choice. Qualitative research in the form of focus groups, one-on-one interviews or iterative positioning studies are conducted by senior staff members.

Typical Assignments include:

• New product positioning and forecasting
• Assessment of the sales force, the sales experience, and sales materials
• Strategies for OTC conversions
• Strategies for OTC advertising of Rx drugs
• Turn-arounds for troubled products
• Evaluation of licensing opportunities